
In a diverse and multicultural country like South Africa, the importance of catering to different dietary requirements and cultural preferences cannot be overstated. One such significant aspect of food production and consumption is Halaal certification, which ensures that products adhere to Islamic dietary laws of halaal and haraam and are permissible for consumption by Muslims. Companies, both locally and globally, seek Halaal certification for their products to tap into the lucrative market of Muslim consumers and demonstrate their commitment to quality and integrity.
The Value of the Global Halaal Economy:
With a population of over 1.8 billion people worldwide, the Muslim consumer market is a formidable force in the global economy. Muslim consumers are known for their strong adherence to religious principles, including the consumption of Halaal products. In fact, it is estimated that the global Halaal economy is valued at over $2 trillion, encompassing various sectors such as food, beverages, cosmetics, pharmaceuticals and more. This presents a significant opportunity for companies to not only cater to the needs of Muslim consumers but also expand their market reach and drive growth.
Reasons for Businesses to Obtain Halaal Certification:
- Access to Lucrative Market Opportunities: By obtaining Halaal certification, businesses gain access to a vast and growing market of Muslim consumers both locally and globally. This allows companies to tap into a demographic with specific dietary requirements and preferences, thereby expanding their customer base and revenue potential.
- Enhanced Credibility and Trust: Halaal certification serves as a testament to the quality, integrity and authenticity of a business’ products or services. This certification instills confidence in consumers, demonstrating that the company upholds the strict standards of Halaal compliance, which in turn builds trust and loyalty among customers.
- Compliance with Religious and Ethical Standards: For businesses operating in industries related to food, beverages, cosmetics, pharmaceuticals, and more, obtaining Halaal certification ensures compliance with Islamic dietary laws and ethical standards. This demonstrates the company’s commitment to catering to the diverse needs of consumers with different cultural and religious backgrounds.
- Market Differentiation and Competitive Edge: Halaal certification sets businesses apart from competitors by showcasing their dedication to meeting the specific requirements of Muslim consumers. This unique selling point can give companies a competitive edge in the market, helping them stand out and attract a loyal customer following.
- Global Market Reach and Export Potential: With the global Halaal economy valued at over $2 trillion, obtaining Halaal certification opens doors to international markets and export opportunities. Businesses can leverage this certification to enter new markets, expand their reach and capitalize on the demand for Halaal products and services worldwide.
- Sustainability and Social Responsibility: Halaal certification promotes sustainable practices in production processes, including the sourcing of ingredients, handling and packaging. By obtaining this certification, businesses showcase their commitment to ethical and sustainable practices, which resonates with environmentally conscious consumers and enhances their corporate social responsibility profile.
- Promoting Diversity and Inclusivity in the Restaurant industry: Increasing numbers of people even among non-Muslims prefer the benefits of halaal meat. By certifying your restaurant you build trust among halaal consumers and are able to tap into this lucrative market that may otherwise have chosen a different eatery.
Obtaining Halaal certification offers a range of benefits for businesses looking to align with the needs and preferences of Muslim consumers, differentiate themselves in the market, and foster credibility and trust among customers. This certification not only opens up new market opportunities but also showcases a company’s commitment to quality, compliance, and ethical business practices.
Halaal Certification Bodies in South Africa:
South Africa is home to several reputable Halaal certification bodies that play a crucial role in ensuring that products meet the stringent requirements of Halaal compliance. Some of the prominent Halaal certification bodies in South Africa include:
- South African National Halaal Authority (SANHA): Established in 1996, SANHA is one of the leading local and international accredited Halaal certification bodies in South Africa, providing certification services to a wide range of industries.
- Muslim Judicial Council Halaal Trust (MJCHT): With a history dating back to 1945, MJCHT is a trusted local and international accredited Halaal certification authority that certifies products and services across various sectors.
- Islamic Council of South Africa (ICSA): ICSA is a recognized certification body in South Africa, offering Halaal certification services to businesses seeking to cater to the Muslim consumer market.
- National Independent Halaal Trust (NIHT): The National Independent Halaal Trust is an internationally accredited and recognised Halaal Certification Body which was founded in 1992 in South Africa.
- Shura Halaal: One of the younger authorities, Shura is a locally recognised Certification Body.
The process of getting your business or product certified can take some time. Each certification body will have it’s own process but typically this is what can be expected:
- An application would need to be made for halaal certification in writing.
- An appointment will be made for the first inspection.
- After a successful inspection the supply chain may also be contacted to confirm their halaal status.
- If it is a non Muslim owned business, it may be required that Muslim staff are employed.
- If everything is in order a halaal certificate will be issued usually for a period of one year.
- Thereafter inspectors will do regular, unannounced inspections
Costs can be from R1800* for a preliminary audit and from R3500* for an annual certification depending on the scope of the business.
Understanding the significance of Halaal certification and its impact on product quality, market reach, and consumer trust is essential for companies looking to thrive in today’s competitive market environment. By recognizing the value of catering to the diverse dietary needs of consumers, companies can leverage Halaal certification as a strategic tool to drive growth, foster inclusivity and build a strong brand reputation in South Africa and beyond.
Grow your Halaal business.
For marketing and advertising of your halaal business get in touch with our team at Hungry for Halaal.
Email info@hungryforhalaal.co.za or WhatsApp 083 324 0901.
*Sourced from the 2024 Fees Guideline of the Muslim Judicial Council Halaal Trust
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