Let’s be honest – sometimes we choose a restaurant based not on the menu, but on the mystery bowl that appears the moment we sit down. Is it olives? Spiced nuts? That weird-but-amazing cheese straw? Who knows – but I’m here for it.

Earlier this week I had a solo work date at Col’cacchio. They don’t typically do a bread basket or welcome snack so I was pleasantly surprised to be offered a small snack of pita crisps and dip while I waited for my order. Which led me to ask the question…

Do Table Snacks Matter?
In a world where food decisions are often swayed by Instagram likes and parking availability, you’d be surprised how much a humble bread basket can tip the scales. Free snacks say, “Hey, we like you. Stick around.”
And let’s be real – we all have that friend who judges a place solely on their complimentary carb game. If the ciabatta is crusty (in a good way), it’s already getting five stars. Plus, be honest… who hasn’t chosen dinner at Ocean Basket based solely on that warm bread basket that you can slather in butter and the trio of garlic, chilli and tartare sauce?

What’s In It for the Guest?
Besides a happy tummy and something to chew while you pretend to browse the menu?

• You feel fancy. Even if it’s just popcorn in a ramekin.
• It buys time. You don’t have to stare awkwardly at your dining partner.
• It sets the vibe. Nachos? Casual. Herbed focaccia with truffle oil? We’re getting luxe.

But what about the Restaurant’s Bottom Line?
Sure, there’s a cost. But here’s the twist:

• Guests are more likely to order drinks while they snack (one Valpré suddenly turns into three).
• They leave happier – and happy people tip better.
• They tell their friends, “Oh you HAVE to go there – they give you these cute little cheese puffs before anything else!”

We did a short poll on Instagram asking if people made restaurant choices based on whether there were table snacks. Those in favour came out ahead of those who didn’t care.

Conclusion?
Free table snacks are like the opening act at a concert. If they’re good, you know the main event’s going to slap.

Restaurants, take note: give the people their nibbles. Your bottom line (and your reviews) will thank you.